44 conservation areas cover about half of LBHF. Parsons Green has Georgian lime render. The Peterborough Estate has terracotta Lion houses. Victorian solid-wall terraces need breathable exterior paint. None of this is in the competitors' quotes.
Painters & Decorators Fulham SW6
Hammersmith and Fulham Council has 44 conservation areas covering about half the borough. In SW6, the key ones are Parsons Green, Moore Park, Hurlingham, Peterborough, Walham Green and Sands End. Each has its own character appraisal. Article 4 Directions in several remove permitted development rights for exterior changes — including repainting surfaces that have never been painted before.
The Parsons Green conservation area is one of the most complex in London. It has Georgian properties built from handmade brick with wide lime mortar joints, early lime renders that predate modern plastics, and Victorian terraces that arrived after the Metropolitan District Railway reached Parsons Green in 1880. These substrates each need different products. A primer that works on modern brick won't bond correctly to low-fired Georgian handmade brick. A standard masonry emulsion over an early lime render will trap moisture and cause the render to fail.
Prima Decor's office is in Twickenham TW2. Roman visits the property personally before any quote leaves our office.
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☎ 020 8226 5125 ✉ info@primadecor.co.ukWhere we work in Fulham
Fulham isn't one property type. Each neighbourhood has its own character, its own planning context, and its own specific requirements for exterior and interior work.
One of the few surviving village greens in inner London. Georgian lime render, Victorian terraces, Grade II listed buildings. Substrates vary significantly by age and require individual assessment.
Red-brick Victorian terraces built by Jimmy Nichols with terracotta lion gable details. The terracotta requires careful masking during exterior painting. Conservation area restrictions apply.
The Hurlingham conservation area has been extended twice since its original designation. Substantial Victorian and Edwardian houses near Bishop's Park and Hurlingham Club grounds.
The first large residential development in this part of SW London, dating from 1850. Classic townhouses averaging over £1 million. Moore Park conservation area has specific design guidance.
Victorian solid-wall terraces between Fulham Road and New King's Road. Solid brick construction — no cavity — means exterior paint choices directly affect interior damp. Needs careful specification.
The Bishops Park Estate — also known as the Alphabet Streets — was built by Allen & Norris between 1899 and 1908. Small terraced rows with occasional maisonettes that look like houses from the front.
Fulham specialists
We check what applies to your specific property before any quote. That's why our prices are accurate and our finishes last.
What competitors miss
Every decorator page for SW6 mentions Victorian terraces and free quotes. None explain the solid-wall damp problem, the terracotta masking issue on Lion houses, or why Parsons Green Georgian brick should usually not be painted at all.
Issue 01 — Solid-wall terraces
Fulham SW6 is dominated by Victorian terraces built 1880-1900. These are solid-wall construction — no cavity. The external brick is structural and porous. Painting it with a standard impermeable masonry emulsion seals the surface, trapping moisture that was previously evaporating outward. That moisture migrates inward instead, causing damp patches on internal walls, plaster failure, and paint failure on internal decoration within two to three years. The correct exterior system for Fulham solid-wall terraces is breathable and vapour-permeable. We check this during the site visit and specify accordingly.
Issue 02 — Peterborough Estate
The red-brick terraces of the Peterborough Estate have terracotta decorative elements on the gables — the lion motif that gave them their name. Terracotta is a fired clay product that, unlike brick, is designed to remain unpainted. Once coated with masonry paint, removing it without damaging the surface is extremely difficult. Conservation area guidance for Peterborough properties generally requires these terracotta elements to remain unpainted. During exterior painting of these houses, they need to be individually masked. This adds time to the preparation stage and needs to be factored into the quote at the outset, not discovered on the day.
Issue 03 — Parsons Green Georgian
The Georgian properties around Parsons Green — some dating from the early eighteenth century — were built with handmade brick fired at lower temperatures than modern engineering brick. This softer, more porous brick was designed to breathe and flex slightly with seasonal movement. Painting it changes the breathability profile and can cause moisture damage at the mortar joint level over time. LBHF conservation area guidance discourages painting previously unpainted Georgian brick without heritage justification. If mortar joints need repointing on these properties, standard sand and cement is too hard — it needs lime mortar to avoid cracking adjacent brick. We flag this at the site visit.
Issue 04 — Damp from alluvial ground
The southern parts of Fulham near the Thames sit on alluvial ground — Thames flood deposits. Older properties here can show gentle seasonal movement as the ground shifts. This produces hairline cracks in external render and internal plaster that open and close over the year. Filling these with rigid gypsum filler and hard primer produces a repair that cracks again within one seasonal cycle. Flexible polyurethane filler over flexible primer is the correct approach. We identify active movement cracks during the site visit and specify accordingly rather than discovering them once work has started.
Sources: LBHF conservation areas · Historic England · Painting & Decorating Association
Free site visit · LBHF conservation area checks · Fixed written quote
Services in Fulham
Walls, ceilings, woodwork. Farrow & Ball and Little Greene as standard on Fulham residential jobs.
View service →Breathable systems for solid-wall terraces. Conservation area checks before quoting. 12-month warranty.
View service →F&B papers, silks, metallics. Moore Park townhouses have large rooms — we plan drops carefully.
View service →Cabinet doors, built-in furniture, joinery. A factory-smooth finish brushwork cannot match.
View service →Offices and retail across SW6. Out-of-hours scheduling as standard — no extra charge.
View service →Georgian, Victorian and Edwardian. Substrates assessed individually — the wrong primer costs more to fix later.
View service →Credentials
Trade Qualification
The highest vocational qualification in the trade. Covers surface preparation, specialist finishes, colour theory, and project management.
Trade Body
Painting and Decorating Association member — vetted, insured, and signed up to a code of practice. Verifiable on the PDA website.
Insurance
Every job covered to £2 million — the level most Fulham managing agents and freeholders require for residential and commercial work.
How we work
Roman Pelykh visits, quotes, and manages every SW6 job. No subcontracting — the person responsible for the price is responsible for the finish.
Instant estimate
Based on SW6 market rates. Actual costs confirmed on-site. Conservation area specifications are assessed separately.
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Fulham project
Estimated range · Fulham SW6
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Client reviews
"We used Prima Decor for our house which has a lot of wall panelling and crown moulding details and they did a fantastic job. Roman manages his team really well — professional, prompt and very efficient. I had peace of mind which is rarely the case when dealing with other tradespeople."
"Roman and his team are efficient, hardworking, professional and tidy up at the end of each day. They painted and wallpapered most of my home. Would recommend every time."
"Professional, exact, efficient and reliable after our Edwardian home extension. Impressed how the squad worked in unison throughout the project."
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Every Fulham enquiry is handled personally. Roman visits, checks LBHF requirements, and provides a fixed written quote.
Office
11A Ash House Business Centre
Second Cross Road
Twickenham TW2 5RF
Hours
Mon–Fri 8am–5pm
Sat 9am–1pm
Fulham SW6
Site visit · LBHF conservation checks · Fixed written quote
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