Precise pattern matching. Flawless seams. Proper preparation. Professional wallpaper hanging for London homes and businesses — by decorators who treat the details as seriously as the finish.
Prima Decor provides professional wallpapering services across London and Surrey for homes and businesses. Services include standard and luxury wallpaper hanging, designer paper installation, feature walls, full-room wallpapering, and commercial wallpapering. Every project includes full surface preparation — stripping, filling, priming, and lining. Founded by Roman Pelykh, the team holds NVQ Level 3 qualifications, is a member of the Painting and Decorating Association (PDA), and carries £2 million public liability insurance.
Wallpaper hung badly is one of the most immediately visible decorating failures. Misaligned patterns, bubbling surfaces, lifting seams, and edges that peel within months — these are the results of poor technique and inadequate preparation. London homeowners see it constantly, and it's why choosing the right wallpapering team matters more than most people realise.
Prima Decor's wallpapering service is built on precision. We only use the best materials from well-known brands, and every installation begins with correct surface preparation — stripping, filling, priming, and lining where required. These steps are never optional extras; they are built into every project because they determine the quality of the finished result.
From a single feature wall in a period Islington terrace to a full commercial interior in Canary Wharf, our team brings the same standards to every job. Every project is personally overseen by founder Roman Pelykh.
Wallpapering requires a level of precision that separates experienced decorators from the rest. Pattern repeats must align perfectly across every drop. Seams must be invisible. Substrates must be properly prepared so adhesion holds for years, not months.
For clients that request wallpaper, we only use the best materials from well-known brands. Your new wallpaper will both look great and last a long time — because the preparation behind it is as important as the paper itself.
Not every wallpaper type is the same — and not every decorator knows the difference. Here's what we handle and why each requires specialist experience.
Vinyl, paste-the-wall, and traditional paste-the-paper wallpapers for bedrooms, living rooms, hallways, and commercial spaces. Reliable, durable, and available in thousands of designs.
Brands: Graham & Brown, Grandeco, Arthouse, Holden Decor
High-end wallpapers require a fundamentally different approach — particularly for delicate materials that are easily damaged by incorrect adhesive, over-wetting, or mishandling. We have extensive experience with luxury papers.
Brands: Farrow & Ball, Cole & Son, de Gournay, Elitis, Zoffany, Little Greene
Grasscloth, silk, fabric-backed, metallic, and hand-printed papers each require specific handling techniques. Errors with these materials are difficult to reverse and expensive to correct — experience matters.
Materials: Grasscloth, seagrass, silk, jute, linen, metallic, hand-printed
A well-chosen feature wall transforms a room more effectively than almost any other decorating decision. We advise on positioning, paper choice, and the preparation required for the specific wall type — then execute it with the precision that makes the difference between a statement and a mistake.
Feature walls are often the first place pattern-matching issues show. We take the time to calculate drop positions before cutting a single strip.
Full-room wallpapering demands consistent pattern matching across every wall, every corner, every electrical socket and switch. We plan every room before a strip is cut — calculating repeat positions so the pattern works across all walls, not just the first one hung.
Preparation is critical: if the substrate isn't right, even the most expensive wallpaper will fail. We strip existing paper, repair and fill surfaces, prime, and line before any new paper is applied.
Luxury wallpapers are an investment — and hanging them incorrectly means that investment is wasted. Delicate materials like silk, grasscloth, and hand-printed papers are easily damaged by incorrect adhesive, over-soaking, or mishandling. These mistakes are often irreversible.
We have extensive experience with Farrow & Ball, Cole & Son, de Gournay, Elitis, and other high-end brands. The right paste, the right technique, and the right timing — these vary by paper and matter for every single drop.
Commercial wallpapering — for offices, hotels, restaurants, retail, and hospitality venues — requires a different approach to residential work. Durability, commercial-grade adhesives, and the ability to work around business hours are all part of the service.
We schedule commercial wallpapering projects around your trading hours, including evenings and weekends, to minimise disruption to your operation.
Roman visits to assess walls, existing condition, and your paper choice. Specific preparation needs are identified upfront.
Full written quote including all preparation, materials, lining, and labour. No hidden extras after the fact.
Strip, fill, prime, line. Every wall prepared to the correct standard for the specific paper being hung.
Drop-by-drop with pattern positions pre-planned. Seams pressed, edges trimmed, switches and sockets cut perfectly.
Final inspection with Roman. Every seam, every corner, every pattern repeat checked before we leave.
Most wallpapering complaints in London come down to the same recurring errors. Here's what they are and why they happen.
Hanging new paper over old is one of the most common causes of poor results — bubbling, lifting, and pattern distortion all stem from this shortcut. At Prima Decor, old paper is stripped as standard. Walls are then repaired, primed, and lined before any new paper goes up.
Lining paper creates a consistent, absorbent substrate that gives wallpaper adhesive a stable surface to bond to. Without it, adhesion is uneven — especially on older London plaster walls. We specify lining paper where the surface requires it, and it's never an optional extra.
Corners are where pattern-matching errors accumulate. Without planning drop positions before cutting begins, the pattern will inevitably mismatch at the most visible point — where two walls meet. We plan the entire room's drop positions before cutting a single strip.
Different wallpapers require different pastes — and using the wrong one is one of the most common causes of failure with luxury papers. Silk, grasscloth, and non-woven papers each have specific adhesive requirements. We specify the correct product for every job.
Underestimating the amount of paper needed — particularly with large pattern repeats — leaves clients unable to complete the job with a matching batch. We calculate quantities accurately at the quoting stage, including repeat waste allowance, so nothing gets left short.
New plaster, fresh filler, and freshly primed walls all need adequate drying time before wallpaper is applied. Rushing this step causes lifting and moisture-related bubbling. We specify and allow the correct drying time for every surface, regardless of programme pressure.
The specific things our clients tell us made the difference when choosing between us and other London wallpapering companies.
Stripping, filling, priming, and lining are built into every wallpapering quote — not charged as extras. They're what determine whether the result lasts two years or ten.
We calculate drop positions and plan the entire room before cutting a single strip. This is the only way to guarantee patterns align correctly at every corner and every seam.
Farrow & Ball, Cole & Son, de Gournay, grasscloth, silk — each requires specific handling. We've worked with all of them and understand the different adhesive and technique requirements each demands.
All wallpapering is carried out by Prima Decor team members. We never subcontract — because the quality of a wallpapering job depends entirely on the skill of the person hanging it.
Roman Pelykh personally oversees every wallpapering project from site survey to final sign-off. You have one point of accountability throughout — the person who quoted the job.
The highest trade qualification in decorating, combined with PDA membership and £2 million public liability insurance. Verifiable credentials, not claims.
Based in Twickenham, we provide wallpapering services across all London boroughs and the surrounding Surrey area. If you're searching for wallpaper hanging near you in London, we likely cover your area.
Not sure if we cover your area? Call 020 8225 5125 — we'll confirm in minutes.
The highest nationally recognised trade qualification in the UK — formally certified expertise in all decorating disciplines including wallpapering.
Full PDA membership — the UK's leading trade body, requiring demonstrated quality standards and professional conduct from all members.
Full cover on every residential and commercial wallpapering project. Your property is fully protected throughout the work.
An established track record across London homes and commercial properties — with a portfolio of real projects and reference clients available on request.
Wallpapering quality depends entirely on the skill of the person doing it. We never subcontract — every job is carried out by the Prima Decor team.
Painting & Decorating Association member
Highest UK trade qualification in decorating
Public liability on every project
Verified Google client reviews
Wallpapering costs in London vary depending on room size, wallpaper type, pattern repeat, number of drops, and the preparation required. Prima Decor provides free, itemised no-obligation quotes for every project. Call 020 8225 5125 to arrange a free site visit.
In most cases, yes. Papering over existing wallpaper is one of the most common causes of poor results — bubbling, lifting seams, and pattern distortion often stem from this shortcut. We strongly advise against it. At Prima Decor, old wallpaper is stripped, walls are repaired and primed, and lining paper applied where required before any new paper is hung.
A standard bedroom, including preparation, lining, and hanging, typically takes 1–2 days. A feature wall can usually be completed in a single day. More complex pattern-matching, larger rooms, or specialist papers take longer. We provide a clear programme with every quote.
Yes. We have extensive experience with luxury and designer wallpapers including Farrow & Ball, Cole & Son, de Gournay, Elitis, and Zoffany. Delicate materials such as silk, grasscloth, and hand-printed papers each require specific adhesive, handling, and timing. These differences matter — errors with luxury papers are often irreversible.
Yes, priming is essential and lining paper is often required — particularly on older London plaster walls, after extensive repairs, or when hanging premium papers. Lining paper creates a uniform, stable substrate that gives adhesive a consistent surface to bond to. We assess each wall and specify lining where the surface requires it. It is always included in our quote, never added as an extra.
Measure your room's perimeter, multiply by the ceiling height to get the total wall area, then divide by the usable coverage per roll (which varies by pattern repeat size — large repeats produce more waste). Add 10–15% for wastage. As part of every Prima Decor quote, we calculate the exact number of rolls required for your room and pattern, including repeat waste allowance.
We cover all London boroughs and Surrey, including Richmond, Twickenham, Chelsea, Kensington, Mayfair, Islington, Canary Wharf, Fulham, Wandsworth, Clapham, Battersea, Notting Hill, Wimbledon, Kingston, and more. Call 020 8225 5125 to confirm coverage in your area.
Steaming generally proves more effective for stubborn wallpaper or multiple layers — the steam penetrates more quickly and thoroughly than water alone. Wetting works well for single-layer, traditional paste-based papers. At Prima Decor, our team assesses each wall before choosing the correct method — and we use professional steamers that work significantly faster than DIY equipment.
"We use Prima Decor for wallpapering in our jobs time and time again. They are prompt, professional and excellent at what they do. I always know we are in good hands and ultimately, my clients are always delighted."
"We used Prima Decor for our house which has a lot of wall panelling and crown moulding details and they did a fantastic job. Roman manages his team really well and they were professional, prompt and very efficient. I had peace of mind with them which is rarely the case when dealing with other tradespeople."
Speak to Roman directly. Free site visit, itemised quote, no obligation or pressure.